Drip

Drip is an e-commerce CRM and marketing automation platform that positions itself as the sophisticated alternative to basic email marketing tools for online stores. Built specifically for e-commerce brands that want advanced segmentation, personalization, and multi-channel automation, Drip combines email, SMS, on-site messaging, and behavioral triggers based on shopping behavior. The platform emphasizes revenue attribution and analytics, helping e-commerce teams understand which campaigns drive sales rather than just tracking opens and clicks.

Best For

Drip works best for established e-commerce brands (typically $500K+ annual revenue) ready to invest in advanced marketing automation for customer lifecycle management. It's particularly valuable for Shopify stores, WooCommerce sites, and direct-to-consumer brands with repeat purchase potential where sophisticated segmentation and personalization justify the higher price point. Fashion, beauty, supplements, and subscription brands use Drip to maximize customer lifetime value through targeted campaigns.

The platform serves e-commerce businesses that have outgrown basic email tools and need deeper behavioral automation.

Common Questions

How does Drip differ from Klaviyo for e-commerce?
Both specialize in e-commerce, but Drip emphasizes its visual automation builder and revenue attribution analytics, while Klaviyo focuses on predictive analytics and broader e-commerce platform integrations. Drip's starting price ($39/month) is higher than Klaviyo ($20/month), positioning it for more established brands. Feature sets are comparable, with platform choice often coming down to interface preference and specific integration needs.

What makes Drip a "CRM" beyond just email marketing?
Drip tracks complete customer profiles including browsing history, purchase behavior, email engagement, SMS interactions, and custom properties. The platform provides customer timelines showing all interactions and purchases, lead scoring based on engagement, and segmentation using any combination of behavioral and demographic data. This holistic view enables relationship management beyond broadcast campaigns.

How does Drip's automation builder work?
Drip's visual automation builder uses a workflow canvas where you drag-and-drop triggers (tag applied, product purchased, cart abandoned), filters (has not purchased X, subscribed more than 30 days ago), and actions (send email, send SMS, add tag, wait) to create sophisticated customer journeys with branching logic and multi-channel touchpoints.

Does Drip integrate with my e-commerce platform?
Drip integrates deeply with Shopify, WooCommerce, Magento, BigCommerce, and other major e-commerce platforms to automatically sync customers, orders, products, and cart activity. It also connects with Facebook Ads, Google Analytics, subscription platforms, and hundreds of apps through Zapier and native integrations.

Pricing & Plans

Basic: $39/month (up to 2,500 contacts) - Email and onsite campaigns, unlimited sending, pre-built playbooks, basic automation, integrations, reporting

Pro: Custom pricing (typically starts around $1,500-2,000/month for larger lists) - Advanced segmentation, SMS campaigns, predictive sending, dedicated support, phone support

Pricing scales significantly with contact count: 5,000 contacts costs ~$89/month, 10,000 contacts ~$154/month, 25,000 contacts ~$289/month. All plans include unlimited email sends. SMS charged separately.

Getting Started

Start with a 14-day free trial at drip.com. Connect your e-commerce platform (Shopify, WooCommerce, etc.) to sync customer and product data. Import existing email subscribers. Set up essential workflows using Drip's pre-built playbooks: welcome series, abandoned cart, post-purchase. Create signup forms and pop-ups to grow your list.

Limitations

• No free tier (minimum $39/month)
• Starting price higher than general email marketing tools
• Pricing increases significantly with list size
• Primarily designed for e-commerce (limited value for other business types)
• SMS messaging charged separately
• Learning curve steeper than basic email platforms
• Can be overkill for very small e-commerce stores
• Advanced features may require technical or marketing expertise to maximize value