Moz Pro

What is Moz Pro?

Moz Pro is a comprehensive SEO software suite providing keyword research, backlink analysis, site auditing, rank tracking, and on-page optimization tools backed by Moz's proprietary metrics (Domain Authority, Page Authority). The platform targets SEO professionals, agencies, and in-house marketers needing reliable SEO data, actionable recommendations, and educational resources. Beyond software, Moz emphasizes community and education through MozCon, Whiteboard Friday videos, and extensive learning resources. The combination of tools, metrics, and educational content makes Moz Pro particularly accessible to SEO practitioners wanting to understand not just what to do, but why strategies work.

Best for

Moz Pro serves SEO agencies and consultants managing multiple client campaigns who value proprietary metrics (Domain Authority) widely recognized in the industry. In-house SEO teams at mid-market companies use it for comprehensive SEO management without enterprise complexity. Local businesses and agencies appreciate the local SEO features including citation tracking and local rank monitoring. Content marketers leverage keyword research and content optimization tools for strategic planning. SEO beginners value the educational resources, intuitive interfaces, and clear recommendations. The platform suits teams wanting reliable SEO tools with strong support and learning resources, though those requiring the largest backlink index or most advanced features may need Ahrefs or SEMrush.

Key Features

What are Domain Authority and Page Authority?
Domain Authority (DA) and Page Authority (PA) are Moz's proprietary metrics (0-100 scale) predicting how well a site or page will rank in search results. While not Google metrics, DA/PA are widely used industry standards for assessing link value and competitive landscape. Spam Score identifies potentially spammy sites.

What keyword research capabilities does Moz Pro offer?
Keyword Explorer provides search volume, difficulty scores, organic CTR potential, priority scores combining metrics, SERP analysis, and keyword suggestions. The tool includes question keyword discovery and tracks competitors' ranking keywords. Historical volume trends show seasonality.

Can Moz Pro find link building opportunities?
Link Explorer shows backlink profiles, linking domains, anchor text distribution, and spam scores. Link Intersect identifies sites linking to competitors but not to you. Link Opportunities surfaces unlinked brand mentions and broken link prospects.

What site audit features does Moz Pro include?
Site Crawl identifies technical SEO issues like broken links, duplicate content, missing meta tags, slow pages, and crawlability problems. On-Page Grader analyzes individual pages for optimization opportunities based on target keywords. Recommendations are prioritized by impact.

Pricing & Plans

Free Trial: 30-day trial with full access to all features for testing before purchase.

Standard ($99/month billed annually, $119/monthly): 5 campaigns, 300 keywords tracked, 150 keyword queries/month, 10,000 page crawls/week, 50 Followed URLs (for SERP features), and standard limits on tools.

Medium ($179/month billed annually, $219/monthly): 10 campaigns, 1,500 keywords, 5,000 keyword queries/month, 30,000 page crawls/week, and increased limits across features.

Large ($299/month billed annually, $359/monthly): 25 campaigns, 3,000 keywords, 15,000 keyword queries/month, 90,000 page crawls/week, and higher limits.

Premium ($599/month billed annually, $719/monthly): 50 campaigns, 7,500 keywords, 30,000 keyword queries/month, 180,000 page crawls/week, and highest limits.

All plans include full access to all tools. Higher tiers provide more campaigns, keywords, and usage limits.

Getting Started

Start with a 30-day free trial to access all Moz Pro features. Add your first campaign (website) and configure settings. Run Site Crawl to identify technical issues, use Keyword Explorer to research target keywords, check Link Explorer for your backlink profile and competitors', and set up Rank Tracker for monitoring keyword positions. Moz Academy offers free courses on SEO fundamentals and Moz Pro feature usage.

Limitations

• Starting price ($99/month) comparable to competitors but limits on campaigns and queries
• Backlink index smaller than Ahrefs, potentially missing some links
• Domain Authority is Moz's proprietary metric, not Google's ranking signal
• Campaign limits restrictive for agencies managing many client sites
• Keyword query limits on lower tiers restrict extensive research
• Less frequent index updates compared to Ahrefs
• Some features feel less refined than specialized competitors