Planoly

What is Planoly?

Planoly is a visual-first Instagram planning and scheduling tool that lets you drag and drop photos to design your feed aesthetic before posting. It displays your scheduled posts in a grid that mirrors your Instagram profile, making it easy to ensure colors, patterns, and visual themes flow cohesively. Beyond Instagram, Planoly supports Facebook, Twitter, LinkedIn, TikTok, YouTube, Pinterest, and Google My Business—but its core strength remains Instagram planning with features like Stories scheduling, hashtag sets, user-generated content management, and auto-posting. Planoly is designed for visual brands, influencers, and creators who treat their Instagram feed as a curated portfolio.

Best For

Planoly is ideal for Instagram influencers and creators who obsess over feed aesthetics, e-commerce brands showcasing products visually on Instagram, and photographers and artists using Instagram as their primary portfolio. It excels when you're planning content in batches and want to preview how new posts will look in your grid before publishing, ensuring consistent visual branding. For businesses where Instagram is a primary channel and visual cohesion matters (fashion, food, travel, lifestyle brands), Planoly's grid preview and drag-and-drop planning provide more value than text-focused schedulers.

Key Features

How does Planoly's visual grid planning work?
Planoly displays your scheduled Instagram posts in a grid that looks exactly like your Instagram profile. You drag and drop posts to rearrange them, ensuring that colors, layouts, and themes flow aesthetically. This is particularly valuable for brands maintaining specific color schemes, checkerboard patterns, or thematic sequences. You can see at a glance if a new post disrupts visual flow and adjust before publishing.

Can Planoly auto-post to Instagram?
Yes—Planoly offers auto-posting for Instagram feed posts, Reels, and Stories (requires Instagram Business or Creator account). You can schedule posts to publish automatically without push notifications or manual opening of the Instagram app. This saves time and ensures posts go live even when you're unavailable, making it easier to maintain consistent posting schedules.

What is Planoly's hashtag management feature?
Planoly lets you save hashtag groups (sets of related hashtags) for quick use across posts. You can create different hashtag sets for different content types (e.g., #ProductLaunch, #TravelTips, #MotivationMonday) and apply them with one click when scheduling. Planoly also provides hashtag analytics showing which hashtags drive the most engagement, helping refine your hashtag strategy over time.

Does Planoly help with user-generated content (UGC)?
Planoly includes a UGC feature that lets you search Instagram for posts mentioning your brand, save them to a library, request permission to repost, and schedule them to your feed—all within Planoly. This streamlines UGC campaigns and makes it easy to showcase customer content without manual screenshot-and-repost workflows. The feature is particularly valuable for e-commerce brands building social proof through customer photos.

Pricing & Plans

• Free Plan: 1 social profile, 30 uploads per month, grid planner, basic scheduling
• Starter: $15/month (annual) or $18/month (monthly) - 2 social profiles, unlimited uploads, auto-posting, hashtag manager, Stories scheduling
• Growth: $30/month (annual) or $36/month (monthly) - 6 social profiles, UGC features, Instagram Shopping tags, advanced analytics, Linkin.bio
• Professional: $48/month (annual) or $60/month (monthly) - 12 social profiles, team collaboration, approval workflows, custom analytics

The free tier is functional for testing but 30 uploads per month is limiting. Starter is sufficient for most individual creators; Growth and Professional are for businesses and agencies.

Getting Started

Sign up at planoly.com and connect your Instagram account. Upload images or videos to Planoly's media library (or use the mobile app to upload from your phone). Drag posts onto the grid to schedule them, arranging for optimal visual flow. Set up hashtag sets for quick application to posts. If using auto-post, connect your Instagram Business or Creator account and schedule posts to publish automatically. Use the calendar view to ensure consistent posting frequency, and review analytics to understand which content performs best.

Limitations

• Instagram-centric: While it supports other platforms, features are heavily weighted toward Instagram; less useful if Instagram isn't your primary platform
• 30 upload limit on free tier: Very restrictive for active Instagram accounts; essentially forces upgrade
• Pricing per profile: Cost increases with each additional social profile; can be expensive for managing multiple accounts
• Limited analytics depth: Basic engagement metrics; less comprehensive than Sprout Social or Hootsuite for data-driven strategy
• Auto-posting requires Business account: Personal Instagram accounts can't auto-post; must use notification-based posting instead
• No social listening: Focused on scheduling and planning; doesn't monitor brand mentions or competitive activity